APITERRA – PRODUCT PHOTOGRAPHY & MORE

Context

Apiterra is a Romanian company delivering natural cosmetics made off beekeeping products from Transylvania. On the very competitive market of beauty and care they positioned themselves as providers of 100% natural products of accessible, but high quality, made in RO.

Insight

The company turned to us for the development of new packaging and label design in line with their already established aesthetics. We created several elegant packing solutions for a premium quality merchandise, emphasizing their precious natural contents.
We also created hand illustrated labeling for several newly developed Apiterra products incorporating ”the personal creative touch” idea that is underlying their entire line of cosmetics‘ design.

Solution

Our involvement in the presentation of products strategy relied on emphasizing the Terra context – their cosmetics are like Nature in a bottle and such they belong into a medium of purity and freshness. We took the products directly into the Transylvanian landscape and let them speak for themselves from the beautiful surroundings. We just captured their natural vibe in a series of product photos. Apiterra products deserve to be directly associated to natural beauty in the customer’s mind and this is what BVR’s Creative Lodge delivered.